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September 30th, 2022

Orange Shirt Day

On September 30th, people from coast to coast will come together in the spirit of reconciliation and wear orange shirts in honour of Residential School Survivors, our families, and our communities. 

Indigenous Marketing is helping to build awareness about the harm done to  Indigenous children, families, and communities by the Residential School system.  All proceeds support Indigenous-led community programs that support Residential School Survivors.


This year’s shirts are designed by Stacia Goodman from the We Wai Kai Nation  in British Columbia.  


T-shirts: $19.99 Each

Hoodies: $34.99 Each

Artwork designed by Stacia Goodman, who is a Liqwiltox̌ artist (part of the Kwakwakaw’wakw peoples) and member of the We Wai Kai First Nation, originating from the traditional territory of Tsa-Kwa-Luten (Cape Mudge on Quadra Island, British Columbia).


The We Wai Kai Nation (Cape Mudge Band) current population is approximately 1200 Citizens. We Wai Kai embrace their language and culture to build a proud, healthy, safe, and self-sufficient community. They support and encourage each other to thrive by following the footsteps of their ancestral history, as stewards of their lands and waters, while balancing their role in modern day society.

Artist Statement: 

“Mother Bear Energy”

For such an intimidating predator with impressive teeth and claws, mother bears are one of the most loving and caring creatures to their children. They are also ferocious defenders of their cubs and are a force to be reckoned with. This immense inner strength reminds me of the untapped raw power in all our Indigenous women who act as warriors and healers.

In my piece, I wanted to capture that beautiful spirit of a protective warrior and an uplifting healer full of love. Our inner warrior can show those teeth and claws, never backing down when it comes to fighting for what is just and right when it comes to our people. Our inner healer does the challenging work, practicing love and lateral kindness, choosing to be a toxic cycle breaker and uplifting those who surround us in our communities.

I thought this duality of love and strength was such fitting energy to bring into a representation of an orange shirt day design.

-Stacia Goodman, We Wai Kai Nation

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Learn more about Orange Shirt Day

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