Sc.wénwen Rebrand

The project started with us visiting the Tk̓emlúps te Secwépemc community to experience the rich culture, listen to the stories of land and tradition, and deepen connections. This learning inspired the search for a new brand name that would honour the community’s spirit, eventually leading to “Sc.wén̓wen,” rooted in a Secwe̓pemc word for “mornings” and symbolizes renewal and new beginnings.

 

We were also taught the local significance of the loon—an animal of resilience and empowerment. Artist Kel-c Jules, a member of the Tk̓emlúps te Secwépemc community, joined the project to design a logo that would embody this spirit. Her designs, full of personal meaning, were refined through close collaboration until the final logo—a loon over a sunrise—came to life.

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The final Sc.wén̓wen brand reflects renewal, resilience and connection, holding the heart of Tk̓emlúps te Secwépemc as it honours both the past and future. Sc.wén̓wen’s brand also establishes its unique identity apart from the Tk'emlúps te Secwépemc government while strengthening the community’s understanding of Sc.wén̓wen’s critical roles.