Client
Watershed Security Fund
Sector
Non-Profit
Indigenous Organization
Environment
Services
Logo | Visual Identity
Website | Illustration
Marketing Materials
Strategy with sustainability at the heart
A deeply symbolic approach to branding
The Watershed Security Fund (WSF) represents a significant milestone in safeguarding the health of BC’s watersheds, with $100 million in Provincial funding dedicated towards sustainable watershed projects across British Columbia. WSF partnered with Indigenous Marketing Solutions to build a brand that’s as impactful as its purpose.
For the new logo, we chose to feature an eagle cradling a watershed within its wings, representing wisdom, love, and vision. Eagles are known as a messenger figure and are heavily reliant on the environment watersheds provide, following the flow of salmon up through rivers and streams, and into lakes and the ocean.
We enhanced the visual identity with a striking colour palette, honouring WSF’s request to break away from conventional blues and deliver something unexpected. By incorporating blue-greens and browns, the WSF brand evokes the richer depth of nature found throughout every watershed.
Supporting patterns and illustrations, inspired by local mountain ranges and flowing water, further reinforce the brand’s connection to place and purpose.
A brand that empowers progress
Building a digital home for watershed security
To bring the brand to life online, we designed and developed a responsive WordPress website. The site featured custom maps, interactive forms, and an intuitive content management system, enabling WSF to engage communities, streamline grant applications, and raise awareness effectively.
The brand stands as a testament to environmental stewardship and Indigenous leadership. Its digital presence continues to enable meaningful action by elevating awareness and facilitating grant applications. We were honoured to collaborate with the Watershed Security Fund to protect British Columbia’s watersheds and create a brand that inspires and drives environmental progress.
Find out what we can do for you.
Enough about us–lets talk about you. Ready to start your next project?