The Wildlife Disease Association’s (WDA) international event in Victoria, BC, needed a visual identity that honoured diverse knowledge systems while engaging a global audience.

At the heart of the design are the sea lion, deer, and eagle—each carrying cultural significance. The sea lion symbolizes abundance and nourishment, the eagle represents wisdom, courage, and love, and the deer reflects the story of the deer people, who brought fire from the shadows into the world.

Supporting graphics reinforce the themes of water, land, and sky. Kelp and sea urchins highlight the ocean’s vital resources, while mountains and deer tracks ground the land theme. The sky is symbolized by a human face and hands derived from the eagle design, embodying the deep spiritual connection between people, nature, and the creator.